Our People

Our LEAD Digital Team

We believe we have the most talented people in the business. Our consultants are digital-first multimedia specialists, excelling at understanding client needs and crafting customized solutions. The entire team's digital marketing expertise is out of this world.

ross mcduffie

Ross McDuffie

Vice President

robert slay

Robert Slay

Director

christi davis

Christi Davis

Ad Operations Manager

evelyn colvin

Evelyn Colvin

Inside Sales & Niche Publications Manager

sara douglass

Sara Douglass

Marketing Manager | Editor

allen webb

Allen Webb

Multimedia Consultant

bill wall

Bill Wall

Major | National Account Manager

caroline rowlader

Caroline Rowlader

Multimedia Consultant

cassi lavelle

Cassi LaVelle

Multimedia Consultant

catherine morales

Catherine Morales

Operations Specialist

caty ammerman

Caty Ammerman

Multimedia Consultant | Real Estate

crystal baxley

Crystal Baxley

Senior Digital Marketing Consultant

dana price

Dana Price

Digital Marketing Consultant

debbie paley

Debbie Paley

Senior Digital marketing Consultant

deborah allen

Deborah Allen

Client Success Consultant

jason williams

Jason Williams

Digital Marketing Consultant

kelsey weghorst

Kelsey Weghorst

Multimedia Consultant

lindsey williams

Lindsey Williams

Operations Specialist

nikki broderick

Nikki Broderick

Client Success Consultant

sandra pettee

Sandra Pettee

Graphic Designer | Pre Media

tomeka grayer

Tomeka Grayer

Recruitment Specialist

Ross McDuffie

Ross has been working in digital media for over ten years, beginning with his tenure as a multimedia producer at News Publishing Company where his team pioneered digital video production and distribution as a new means of storytelling. Ross returned to his hometown of Columbus, Georgia in 2010 as a member of the Ledger-Enquirer advertising team. Ross served as Director of Sales for three years before being named Vice President / Advertising in 2015.

In 2015, Ross was instrumental in the creation of LEAD Digital. Since its creation, LEAD Digital has experienced unprecedented growth, becoming the unrivaled leader for digital advertising solutions in the Chattahoochee Valley and beyond. Ross has also played a lead role in Together 2016, an effort led by the Ledger-Enquirer that contributed over $200,000 to regional community projects.

This past year, Ross was named a 5 Under 40 Rising Star by Columbus & The Valley Magazine. He is also the recipient of the 2010 Ledger-Enquirer Consultant of the Year award and two Emmy nominations for his work in interactive media. As a graduate of Berry College, Ross received the coveted Urquhart Award, the highest honor given to a communication graduate, for his outstanding leadership, scholarship, and service within Berry College's department of communication.

Affiliations:
Rotary Club of Columbus, Together Columbus, Leadership Columbus, Open Door Community House (board member), St Luke Early Learning Center (board member), Columbus Symphony Orchestra (board member), Columbus State University Department of Communications (advisory council member).

Vice President | Advertising

"There is only one great equalizer in today's complex marketing landscape: results."

Robert Slay

Robert's goal is to show love and compassion to others in a way that inspires them to do the same. He also strives to live in a world filled with only 90's music (minus the late 90's boy-band era), new Star Wars movies at least twice a year, and year round SEC football. Robert lists one of his greatest accomplishments as convincing his father to stop using a stylus with his iPhone.

With nearly 10 years of digital advertising experience, Robert has been at the forefront of the digital transformation. As the Director of Digital, his efforts helped transform the Ledger-Enquirer into a digital-first company and helped form LEAD Digital in 2015. He is an expert in all forms of digital marketing including SEO/SEM, reputation management, targeted display, email marketing, geofencing, and much more. He has been invited to speak at several local and regional events regarding digital advertising and how it is shaping the way businesses market themselves.

Robert is a 1999 graduate of Auburn University (War Eagle!) with a degree in marketing. He is also a member of the Together 2016/17 executive committees along in addition to being a 2017 Leadership Columbus participant.

When he's not knee-deep in digital advertising, Robert can be found spending time with his wife Stacey and their five children Kaylin, Kelsey, Ethan, Samuel, and Annabelle. No that is not a typo, he really does have five children!

Director | LEAD Digital

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.   -Steve Jobs

Christi Davis

Christi wants to live in a world where everyone is compassionate and caring and encourages others to do their best. She also wants her sales reps to turn in their orders on time.

With over 15 years of advertising and marketing experience, her expertise and dedication make her a valuable asset to the organization. Christi is strategic and a forward thinker, making way for her team to run smoothly and maximize results. She goes above and beyond daily, surpassing expectations to ensure every job order is complete.

When Christi isn’t behind her computer, you can find her getting ideas from Pinterest and repurposing old furniture, going through her Vegas honeymoon pics, or playing fetch with her dogs, Caden and Chloe.

Ad Operations Manager

The future belongs to those who believe in the beauty of their dreams.   -Eleanor Roosevelt

Evelyn Colvin

Evelyn is a true food enthusiast who could live off anything that comes out of the sea. She wants to live in a world where every type of cancer is recognized equally and mental illness is acknowledged to a greater degree.

Evelyn joined the LEAD Digital team when her family moved to Columbus three years ago. Her career in media and advertising sales began over 15 years ago at the Atlanta Journal Constitution after receiving her Bachelor’s degree at Florida A&M University. Evelyn enjoys the family-centric feel of the city and interacting with the Columbus community by way of service on The Family Center Board and affiliated programs.

When Evelyn is not motivating her workers, you can find her on the sidelines of peewee football cheering on #22, her mini MVP, trying to figure out how to be the best positive role model to tweens today and testing out local eats in new cities.

Inside Sales & Niche Publications Manager

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.  -Maya Angelou

Sara Douglass

Sara wants to live in a world where she can accurately retain everything she’s ever read or learned, get an advanced warning for the next new media trend, and where the food network delivers.

With a Spanish vocabulary that consisted of “hola” and “burrito,” she started her career in sales & marketing in Southern California near the Mexican border. Somehow, she was able to not only survive, but build a new stream of revenue for her company by way of events and turn a non-revenue generating position into the generation of $75K annually. Landing in Columbus, Georgia, two years later, and going on eight years of experience, she’s developed creative ad campaigns, negotiated media buys, orchestrated dozens of events, and most recently added ‘editor’ to her resume.

When she’s not handing out writing assignments, cultivating press releases or hustling event vendors, you can find her perusing Pinterest for trés chic baby girl clothes, wondering why those tiny clothes are so expensive and if she will ever carry a purse again that’s not a diaper bag.

Marketing Manager | Editor, HER Magazine

People do not buy goods and services. They buy relations, stories, and magic.   -Seth Godin

Allen Webb

Allen loves his family and would like to retire to Orlando to be an expedition leader for the Jungle Cruise at the Magic Kingdom.

As a Local Media Consultant, Allen has 10 years of experience building relationships with people through a variety of careers. Whether traveling across the country organizing events for nonprofits or teaching a bunch 3rd graders, Allen understands what the value of building trust and the power of being a good listener brings to a successful working relationship.

When he is not helping clients reach their potential, Allen can be found playing with his 2 kids, watching Tennessee football, or hanging out with his friends at The Ridge United Methodist. He also likes the activity of running but dreads the thought of actually doing it.

Multimedia Consultant

Nonsense wakes up the brain cells. And it helps develop a sense of humor, which is awfully important in this day and age.  -Dr. Suess

Bill Wall

Bill has been in sales/management for more years than he cares to remember. He has never met a stranger and as the old adage goes, “He could sell ice to an Eskimo”.

Bill started his career in the telephone business and then moved into wireless. After several years and moving his family twice, he decided that his family had endured enough of the craziness and decided to make Columbus home. With a 3 year old granddaughter, who would move away from that treasure!

When Bill is not checking and double checking his manifest so all customers are billed correctly - he enjoys cooking. Having owned a catering business in Florida,
he has lots of great recipes that he is glad to share.

Major | National Account Manager

Don't go to the grave with life unused.
- Bobby Bowden

Caroline Rowlader

Caroline is a former Division I Athlete with a passion towards supporting women and children's charities, devouring gourmet cheeses, and cheering on the University of Georgia Bulldogs.

Having recently moved from the Atlanta-area to Columbus, Caroline brings several years of sales experience across various industries, including finance, non-profit, and project services. Her consultative nature allows her to find the best solutions for those she works with, and top-notch customer service is always at the forefront of all that she does.

When she's not helping local businesses maximize their advertising returns, Caroline is pursuing graduate courses at Columbus State University, enjoying new restaurants, and hiking with her Great Pyrenees Sadie.

Multimedia Consultant

Life is about people, not rings. Rings collect dust. -Mark Richt

Cassi LaVelle

Cassi loves all things caffeine, going on adventures, traveling to other countries and desires to live in a world where food has no toxins.

Cassi is an award-winning, high-performing, strategic thinker with over six years of collective management, marketing, sales and customer service experience. After studying marketing and serving in the military for seven years, she saw great opportunity in Columbus and recently relocated from Colorado ready to start her career. Having grew up a military "brat" herself, both overseas and across the United States, she has developed cutting edge skills for building productive relationships. Her desire to exceed expectations and anticipate customer needs is a significant ingredient in her recipe for success.

When she is not devoted to helping local businesses expand and thrive, she is committed to her passion of promoting positive community and economic growth in our neighborhoods.

Multimedia Consultant

Try not to become a man of success, but rather try to become a man of value.  - Albert Einstein

Catherine Morales

Catherine would like to live in a world where traveling is affordable, sleep is not necessary and energy is never exhausted.

With over 15 years in customer service, Catherine has learned to play well with others in order to get to best possible outcome. Her BA in English from Lee University allows her to be eloquent while doing so.

When she is not helping others, she is escaping into her latest book purchase. Once in awhile, she even pretends to be a writer, using her blog as the channel for her unpredictable life. She lives in Columbus, GA with her husband, Julio and daughter, Juliette.

Operations Specialist

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.  -Steve Jobs

Caty Ammerman

Caty wants to see all different parts of the world, eat as many donuts as she wants without gaining calories, and one day have a farm to rescue all homeless dogs. (And when she says all of them, she means all of them.)

Sales wasn’t her first choice for a career; but it’s something she now unexpectedly loves. She’s been a jack of many trades, but has found that sales comes naturally. Her work experience previously had her learning about insurance and engineering before moving back to Columbus in 2015.

When she’s not on the phone placing real estate buys, she’s hanging with her number one love; her son Jude. He’s her sidekick in life and ‘partner in crime’ and she wouldn’t trade it for the world. From time to time, she just wishes he would look for things better before walking into a room and saying, “Nope, can’t find it, mom.”

Multimedia Consultant | Real Estate

Do what you feel in your heart to be right, for you will be criticized anyway.  - Eleanor Roosevelt

Crystal Baxley

A Southern Belle with a gypsy soul. Crystal loves to travel and doesn’t do it nearly enough. If there is a good concert within distance she’s usually there. If you can’t find her and she’s not in a meeting, she’s most likely at her second office where she has her own table... (read: Starbucks) having a passion tea lemonade.

As a digital marketing leader with over 16 years of experience in marketing and digital space, she is an expert in digital advertising including SEM, programmatic ad buying, mobile marketing strategy, video, website development sales, email marketing, social media management and reputation management. She’s built a great career of growing small market businesses as well as working with large regional and national accounts directly and through the agency level. She loves building relationships and cultivating results for clients through great strategy and planning.

When she’s not sipping on Starbuck’s PTL, you can find her loving on her new baby boy, picking out trendy teen clothes for her two older girls or cheering on her alma mater Auburn University with family. War Eagle!

Senior Digital Marketing Consultant

Success is getting what you want. Happiness is wanting what you get.  -Dale Carnegie

Dana Price

Dana would love to spend her days on a tropical beach with the sand between her toes, cool breeze blowing through her hair and watching an amazing sunset over a calm sea.

As a media sales and marketing strategist with over 11 years experience, Dana has worked with publishers and digital media sales in several markets within the southeast. She is actively interested in creating long lasting working relationships and is focused on increased return of investments for her clients.

When she is not pursuing the power of the marketing dollar, Dana loves spending time with her husband, sharing sunshine, laughter and local spots to wine and dine.

Digital Marketing Consultant

Work Smart. Play Often.

Debbie Paley

Debbie comes with a warning label. She’s a bit of a control freak wanting everything done right but it’s all about the end results. If you are looking to find a partner who will not only work with you but grow with your company for years to come, she’s your gal.

As a media consultant with over 20 years in sales experience, she has grown right along with technology. She started in the classified department of the Ledger-Enquirer over ten years ago and loved it but wanted to branch out of her comfort zone. Now, eight years later, she is loving her career as a multimedia consultant. She is forever multitasking projects and wishing for more time but wouldn’t want it any other way. What makes her different than any other media representative? She makes herself a part of your business and gives you the service you deserve.

Her life is simple; she devotes her free time to grandchildren and the gym; both keep her in shape; worn out, but complete. When she’s not working out, you can find her designing advertisements. She loves using her creativity on a daily basis to help reach the right audience for her clients.

Senior Digital Marketing Consultant

Let’s make it a Win-Win.

Deborah Allen

Deborah dreams of a day when the Florida Gators are back on top and eating bottomless molcaljetes of guacamole.

With 15 years of customer service and banking experience behind her, Deborah made the switch to media and has been loving it and moving forward in digital space and knowledge ever since. She wholeheartedly loves her job and the clients she serves. Meticulously going over proposals and staying tuned in to data analytics, she watches each campaign’s progress ebb and flow, intervening when needed. She is detailed and thorough, one of the best in the biz.

When Deborah isn’t optimizing campaigns, you can find her fishing with her pops, immersing herself in service to a community near and dear to her heart and enjoying time spent with friends and family.

Client Success Consultant

Jason Williams

Jason is a natural problem solver. He has the uncanny ability to look at any situation and find a way to make it better. Jason is outgoing, positive, energetic,and is often found motivating his co-workers, clients, family and friends.

Having been in the sales and service field for over 20 years, he is very good at working with people. Jason combines a strong work ethic with strong customer service skills and has an ability to make work fun for those around him. He has won multiple awards in his time with LEAD Digital including, two national Cars.com awards, Chairman's Club Awards from The McClatchy Company and several Director's Club Awards from the Ledger-Enquirer.

Jason is married and has 4 beautiful daughters that are the apple of his eye. When he is not out talking business, he is often volunteering as a softball coach, eating tacos or finding a creative adventure for a family outing. He says, "being able to get the most out of every dollar is crucial, not just for a successful family, but a successful business as well."

Digital Marketing Consultant | Cars.com

Success means doing something sincerely and wholeheartedly.  -Bruce Lee

Kelsey Weghorst

Kelsey is the type of girl who wants to live in the world of endless possibilities. A place where coffee comes out of water fountains, dogs are always allowed in the workplace, and olympic lifts above body weight come easy.

Kelsey graduated with a marketing degree in 2011 from Valdosta State University and has since worked over five years in different parts of the marketing world. Before LEAD Digital, she worked with Advantage Sales & Marketing selling Del Monte products into grocery stores across the Midwest and worked for Nielsen as a marketing research analyst for manufacturers within the grocery industry.

When she is not at work, you can typically find her at the local crossfit box working out or exploring new restaurants in town with her future husband.

Multimedia Consultant

I am a great believer in luck, and I find the harder I work the more I have of it. 
-Thomas Jefferson.

Lindsey Williams

Lindsey sees a world where not everyone gets a trophy and success is the result of preparation, hard work and learning from failure.

With more than 10 years of experience in customer service, Lindsey thrives off of challenges and believes no two customers are the same.

When she’s not trying to save the world, she’s usually trying to save her cooking from setting off the smoke alarm, spending time with her family or enjoying bottomless coffees on her front porch.

Operations Specialist

Anything worth doing, is worth doing right.
- Hunter S Thompson

Nikki Broderick

Nikki’s hope for the future is world peace, free wifi and student loan forgiveness…a world where cancer is curable and pets, cars and cellphones last a lifetime.

Nikki came on at the Ledger at the end of 2007 and has been asking too many questions and pushing limits ever since.Her Grandaddy used to say: “If you ain’t tired, you ain’t workin’ hard enough.” …and she wholeheartedly concurs as boredom would surely be the death of her. After many years of bouncing around vastly different schools of study, she finally landed on Psychology…and earned a Bachelor of Science in Psychology from Troy University in 2012. She also became an ordained minister by the power vested in some random website in 2004….but somehow ended up in Advertising. She’s still not quite sure what she wants to be when she grows up. Should that ever happen, she’s hoping LPGA Pro, Nascar driver and Princess are still on the table.

When she’s not obsessing over fonts or whether she’s perfectly aligned graphics in a presentation at work, she’s hoarding and selling vintage, binge watching TCM and/or trying to understand why her 17-year-old rescue is always whining. Although she’s constantly complaining about money (or lack thereof), she always manages
to have enough for good wine, late night Amazon impulse buys and exceeding the 3 topping limit on her Domino’s carry-out special.

Client Success Consultant

You’re only given a little spark of madness. You mustn't lose it. -Robin Williams

Sandra Pettee

Sandra dreams of vector files, Adobe and project deadlines on a regular basis… it haunts her in her sleep. Like vacations, she wishes each deadline came with an extra week.

With more than 20 years of experience in graphic design, Sandra appreciates all things creative. She enjoys learning new trends, new technologies and new sources of inspiration. Everyday is new and with that comes excitement.

When she’s not designing layouts or creating new logos, she loves fishing with her two amazing sons, traveling and spending time with family and friends.

Graphic Designer | Pre Media

I haven't been everywhere, but it's on my list.
-Susan Sontag

Tomeka Grayer

Tomeka views challenges as intriguing, and overcoming them is what makes her day purposeful.

As a Recruitment Specialist, Tomeka has more than 20 years of experience in inside sales and advertising. During her tenure, she’s been awarded Salesperson of the Month several times, and was honored to become a Director’s Club Member for outstanding performance.

When she’s away from the office, you can find her reading a good suspense novel or doing her most favorite thing- spending time and enjoying life with family and loved ones.

Recruitment Specialist

At first they’ll ask you why you’re doing it. But then they’ll ask you how you did it.   
- Author Unknown

Our team has helped hundreds of clients become successful

Fill out our contact form to schedule your digital marketing consultation.

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