We believe we have the most talented people in the business. Our consultants are digital-first multimedia specialists, excelling at understanding client needs and crafting customized solutions. The entire team's digital marketing expertise is out of this world.
Ross has been working in digital media for over ten years, beginning with his tenure as a multimedia producer at News Publishing Company where his team pioneered digital video production and distribution as a new means of storytelling. Ross returned to his hometown of Columbus, Georgia in 2010 as a member of the Ledger-Enquirer advertising team. Ross served as Director of Sales for three years before being named Vice President / Advertising in 2015.
In 2015, Ross was instrumental in the creation of LEAD Digital. Since its creation, LEAD Digital has experienced unprecedented growth, becoming the unrivaled leader for digital advertising solutions in the Chattahoochee Valley and beyond. Ross has also played a lead role in Together 2016, an effort led by the Ledger-Enquirer that contributed over $200,000 to regional community projects.
This past year, Ross was named a 5 Under 40 Rising Star by Columbus & The Valley Magazine. He is also the recipient of the 2010 Ledger-Enquirer Consultant of the Year award and two Emmy nominations for his work in interactive media. As a graduate of Berry College, Ross received the coveted Urquhart Award, the highest honor given to a communication graduate, for his outstanding leadership, scholarship, and service within Berry College's department of communication.
Rotary Club of Columbus, Together Columbus, Leadership Columbus, Open Door Community House (board member), St Luke Early Learning Center (board member), Columbus Symphony Orchestra (board member), Columbus State University Department of Communications (advisory council member).
Robert's goal is to show love and compassion to others in a way that inspires them to do the same. He also strives to live in a world filled with only 90's music (minus the late 90's boy-band era), new Star Wars movies at least twice a year, and year round SEC football. Robert lists one of his greatest accomplishments as convincing his father to stop using a stylus with his iPhone.
With nearly 10 years of digital advertising experience, Robert has been at the forefront of the digital transformation. As the Director of Digital, his efforts helped transform the Ledger-Enquirer into a digital-first company and helped form LEAD Digital in 2015. He is an expert in all forms of digital marketing including SEO/SEM, reputation management, targeted display, email marketing, geofencing, and much more. He has been invited to speak at several local and regional events regarding digital advertising and how it is shaping the way businesses market themselves.
Robert is a 1999 graduate of Auburn University (War Eagle!) with a degree in marketing. He is also a member of the Together 2016/17 executive committees along with a Leadership Columbus 2017 graduate.
When he's not knee-deep in digital advertising, Robert can be found spending time with his wife Stacey and their five children Kaylin, Kelsey, Ethan, Samuel, and Annabelle. No that is not a typo, he really does have five children!
Christi wants to live in a world where everyone is compassionate and caring and encourages others to do their best. She also wants her sales reps to turn in their orders on time.
With over 15 years of advertising and marketing experience, her expertise and dedication make her a valuable asset to the organization. Christi is strategic and a forward thinker, making way for her team to run smoothly and maximize results. She goes above and beyond daily, surpassing expectations to ensure every job order is complete.
When Christi isn’t behind her computer, you can find her getting ideas from Pinterest and repurposing old furniture, going through her Vegas honeymoon pics, or playing fetch with her dogs, Caden and Chloe.
Evelyn is a true food enthusiast who could live off anything that comes out of the sea. She wants to live in a world where every type of cancer is recognized equally and mental illness is acknowledged to a greater degree.
Evelyn joined the LEAD Digital team when her family moved to Columbus three years ago. Her career in media and advertising sales began over 15 years ago at the Atlanta Journal Constitution after receiving her Bachelor’s degree at Florida A&M University. Evelyn enjoys the family-centric feel of the city and interacting with the Columbus community by way of service on The Family Center Board and affiliated programs.
When Evelyn is not motivating her workers, you can find her on the sidelines of peewee football cheering on #22, her mini MVP, trying to figure out how to be the best positive role model to tweens today and testing out local eats in new cities.
Bill has been in sales/management for more years than he cares to remember. He has never met a stranger and as the old adage goes, “He could sell ice to an Eskimo”.
Bill started his career in the telephone business and then moved into wireless. After several years and moving his family twice, he decided that his family had endured enough of the craziness and decided to make Columbus home. With a 3 year old granddaughter, who would move away from that treasure!
When Bill is not checking and double checking his manifest so all customers are billed correctly - he enjoys cooking. Having owned a catering business in Florida,
he has lots of great recipes that he is glad to share.
Lindsey sees a world where not everyone gets a trophy and success is the result of preparation, hard work and learning from failure.
With more than 10 years of experience in customer service, Lindsey thrives off of challenges and believes no two customers are the same.
When she’s not trying to save the world, she’s usually trying to save her cooking from setting off the smoke alarm, spending time with her family or enjoying bottomless coffees on her front porch.
Jessica, a former college lacrosse player, has the ability to take any scenario and find a way to make it better. Jessica is outgoing, positive, energetic, and is often found motivating her team, clients, family, and friends to 'go the extra mile.'
Jessica graduated with a Business/Chemistry/Marketing degree in 2012 from Mercyhurst University and then immediately continued her education at Roberts Wesleyan College where she acquired her Masters in Strategic Marketing. She has since worked over five years in different parts of the digital marketing industry, happily landing at LEAD Digital as our Client Success manager.
When Jessica is not making sure her team and clients are finding success, you can find her exploring new restaurants with her best friend and husband Patrick, shopping for their little boy, Henry, or hiking as a family with their 'magical mutt' Maybelline.
Regional Client Success Manager
Caroline is a former Division I Athlete with a passion towards supporting women and children's charities, devouring gourmet cheeses, and cheering on the University of Georgia Bulldogs.
Having recently moved from the Atlanta-area to Columbus, Caroline brings several years of sales experience across various industries, including finance, non-profit, and project services. Her consultative nature allows her to find the best solutions for those she works with, and top-notch customer service is always at the forefront of all that she does.
When she's not helping local businesses maximize their advertising returns, Caroline is pursuing graduate courses at Columbus State University, enjoying new restaurants, and hiking with her Great Pyrenees Sadie.
Cassi loves all things caffeine, going on adventures, traveling to other countries and desires to live in a world where food has no toxins.
Cassi is an award-winning, high-performing, strategic thinker with over six years of collective management, marketing, sales and customer service experience. After studying marketing and serving in the military for seven years, she saw great opportunity in Columbus and recently relocated from Colorado ready to start her career. Having grew up a military "brat" herself, both overseas and across the United States, she has developed cutting edge skills for building productive relationships. Her desire to exceed expectations and anticipate customer needs is a significant ingredient in her recipe for success.
When she is not devoted to helping local businesses expand and thrive, she is committed to her passion of promoting positive community and economic growth in our neighborhoods.
Catherine would like to live in a world where traveling is affordable, sleep is not necessary and energy is never exhausted.
With over 15 years in customer service, Catherine has learned to play well with others in order to get to best possible outcome. Her BA in English from Lee University allows her to be eloquent while doing so.
When she is not helping others, she is escaping into her latest book purchase. Once in awhile, she even pretends to be a writer, using her blog as the channel for her unpredictable life. She lives in Columbus, GA with her husband, Julio and daughter, Juliette.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. -Steve Jobs
Caty wants to see all different parts of the world, eat as many donuts as she wants without gaining calories, and one day have a farm to rescue all homeless dogs. (And when she says all of them, she means all of them.)
Sales wasn’t her first choice for a career; but it’s something she now unexpectedly loves. She’s been a jack of many trades, but has found that sales comes naturally. Her work experience previously had her learning about insurance and engineering before moving back to Columbus in 2015.
When she’s not on the phone placing real estate buys, she’s hanging with her number one love; her son Jude. He’s her sidekick in life and ‘partner in crime’ and she wouldn’t trade it for the world. From time to time, she just wishes he would look for things better before walking into a room and saying, “Nope, can’t find it, mom.”
A Southern Belle with a gypsy soul. Crystal loves to travel and doesn’t do it nearly enough. If there is a good concert within distance she’s usually there. If you can’t find her and she’s not in a meeting, she’s most likely at her second office where she has her own table... (read: Starbucks) having a passion tea lemonade.
As a digital marketing leader with over 16 years of experience in marketing and digital space, she is an expert in digital advertising including SEM, programmatic ad buying, mobile marketing strategy, video, website development sales, email marketing, social media management and reputation management. She’s built a great career of growing small market businesses as well as working with large regional and national accounts directly and through the agency level. She loves building relationships and cultivating results for clients through great strategy and planning.
When she’s not sipping on Starbuck’s PTL, you can find her loving on her new baby boy, picking out trendy teen clothes for her two older girls or cheering on her alma mater Auburn University with family. War Eagle!
Dana would love to spend her days on a tropical beach with the sand between her toes, cool breeze blowing through her hair and watching an amazing sunset over a calm sea.
As a media sales and marketing strategist with over 11 years experience, Dana has worked with publishers and digital media sales in several markets within the southeast. She is actively interested in creating long lasting working relationships and is focused on increased return of investments for her clients.
When she is not pursuing the power of the marketing dollar, Dana loves spending time with her husband, sharing sunshine, laughter and local spots to wine and dine.
Debbie comes with a warning label. She’s a bit of a control freak wanting everything done right but it’s all about the end results. If you are looking to find a partner who will not only work with you but grow with your company for years to come, she’s your gal.
As a media consultant with over 20 years in sales experience, she has grown right along with technology. She started in the classified department of the Ledger-Enquirer over ten years ago and loved it but wanted to branch out of her comfort zone. Now, eight years later, she is loving her career as a multimedia consultant. She is forever multitasking projects and wishing for more time but wouldn’t want it any other way. What makes her different than any other media representative? She makes herself a part of your business and gives you the service you deserve.
Her life is simple; she devotes her free time to grandchildren and the gym; both keep her in shape; worn out, but complete. When she’s not working out, you can find her designing advertisements. She loves using her creativity on a daily basis to help reach the right audience for her clients.
Deborah dreams of a day when the Florida Gators are back on top and eating bottomless molcaljetes of guacamole.
With 15 years of customer service and banking experience behind her, Deborah made the switch to media and has been loving it and moving forward in digital space and knowledge ever since. She wholeheartedly loves her job and the clients she serves. Meticulously going over proposals and staying tuned in to data analytics, she watches each campaign’s progress ebb and flow, intervening when needed. She is detailed and thorough, one of the best in the biz.
When Deborah isn’t optimizing campaigns, you can find her fishing with her pops, immersing herself in service to a community near and dear to her heart and enjoying time spent with friends and family.
Sandra dreams of vector files, Adobe and project deadlines on a regular basis… it haunts her in her sleep. Like vacations, she wishes each deadline came with an extra week.
With more than 20 years of experience in graphic design, Sandra appreciates all things creative. She enjoys learning new trends, new technologies and new sources of inspiration. Everyday is new and with that comes excitement.
When she’s not designing layouts or creating new logos, she loves fishing with her two amazing sons, traveling and spending time with family and friends.
Tomeka views challenges as intriguing, and overcoming them is what makes her day purposeful.
As a Recruitment Specialist, Tomeka has more than 20 years of experience in inside sales and advertising. During her tenure, she’s been awarded Salesperson of the Month several times, and was honored to become a Director’s Club Member for outstanding performance.
When she’s away from the office, you can find her reading a good suspense novel or doing her most favorite thing- spending time and enjoying life with family and loved ones.
Nikki’s hope for the future is world peace, free wifi and student loan forgiveness…a world where cancer is curable and pets, cars and cellphones last a lifetime.
Nikki came on at the Ledger at the end of 2007 and has been asking too many questions and pushing limits ever since.Her Grandaddy used to say: “If you ain’t tired, you ain’t workin’ hard enough.” …and she wholeheartedly concurs as boredom would surely be the death of her. After many years of bouncing around vastly different schools of study, she finally landed on Psychology…and earned a Bachelor of Science in Psychology from Troy University in 2012. She also became an ordained minister by the power vested in some random website in 2004….but somehow ended up in Advertising. She’s still not quite sure what she wants to be when she grows up. Should that ever happen, she’s hoping LPGA Pro, Nascar driver and Princess are still on the table.
When she’s not obsessing over fonts or whether she’s perfectly aligned graphics in a presentation at work, she’s hoarding and selling vintage, binge watching TCM and/or trying to understand why her 17-year-old rescue is always whining. Although she’s constantly complaining about money (or lack thereof), she always manages
to have enough for good wine, late night Amazon impulse buys and exceeding the 3 topping limit on her Domino’s carry-out special.
Bio Coming Soon
Bio coming soon.
Kaitlynn believes it’s the small things that can make a world of a difference in so many areas of life, and everyday she tries to change one thing to make something better. Whether those changes are with people or processes, she believes that giving to others makes the heart happiest and schedules are meant for flexibility. As a wife and a mother to two children, she knows life is always changing and you must always be ready for the next hill or valley.
After graduating from Pacelli High School in 2004, she went straight into enrollment at Columbus State University and studied to earn a Marketing Degree. She went on to build a career in sales by working in the Insurance and Business Telecom industries, but finally ended up where her heart was leading her in the first place... Marketing!
Kaitlynn has spent the past 10 years learning how account management and superior customer service go hand-in-hand, and why people trust another individual with their business and growth. With a dedicated attitude and energetic approach to serving her customers, Kaitlynn is confident she is meeting the needs of her customers and not her own. And as a Columbus native, she has spent a long time growing a network of friends, professionals, and business partners who have become her friends. She plans to grow in the community for many years to come.
An old soul whose career aspirations to become ‘a maid with big feet’ at the age of four, Katherine has arrived at the pinnacle of her career with LEAD Digital in Macon where she can fully express her servant’s heart to lift up the LEAD team, drive unprecedented success with client campaigns, and embrace The People of Middle Georgia as they have so graciously embraced her.
Born and raised in Chicago, and a student of Journalism and digital marketing, she has spent her entire career in media on both the agency and brand side, living and working in great cities like Los Angeles, San Francisco, New York and Charlotte, where she created and ran one of the city’s largest media brands for a decade. For fun she spas with her daughter, debates foreign policy with her son, and is enjoying getting to know what makes Macon such a special place.
Crystal dreams of a world where she can always come out ahead from the casinos, where Coke Zero is actually good for you, and the Falcons would finally win a Super Bowl. She has been at the forefront of digital transformation in Macon since she was hired six years ago at the Macon Telegraph. As her understanding of the value and importance of digital marketing grew she wanted to make a greater impact with clients.
Crystal found her true passion in developing meaningful relationships with our clients, in defining their needs, and positively impacting the growth of their business through sound digital strategy. After spending some time in the Client Success role where she helped cultivate relationships, built custom strategy and worked to deliver measurable results on behalf of customers.
She recently moved into a managerial role with junior members of our client facing team to meet organizational goals and client objectives. A self-proclaimed "digital advertising expert". She is obsessed with workflow and communication, both mission critical in the digital agency world. When not working, Crystal can be found working out with her husband, training for her next obstacle course race and loving on her 80lb boxer/mastiff Tyrion (yes, Game of Thrones).
A truly eclectic digital marketing rocketeer. Rachel comes with an accounting background, a good size portion of perfection, and spends ‘after hours time enjoying exhaustive doses of Photoshop. A hard driving highly visual and creative type that loves numbers, infinite possibilities and dry british humor, Rachel is a key member of LEAD’s strategy team in delivering highly effective and results driven campaigns on behalf of our larger clients.
Rachel admits to having an obsession with researching product labels, is fascinated with antiques, the Golden Ratio, and Beaker. If you know what the latter is, bonus points for you.
A born and bred Maconite, Will is a Strategic Marketing Consultant with a strong focus on Automotive. He comes from a financial planning background and has many years of experience working with his clients investing their hard earned money strategically and making it work for them.
His sweet spot with LEAD is working with our most ROI-driven clients to deliver success that leaves our competitors in the dust through the use of sound digital strategy. Will is very active in his church, little league baseball and his community and enjoys spending time with his wife Reese and their two little girls, Stuart and Louise. When he is not on the golf course, church or little league field you will find him with his girls smoking meat on his braai grill.
Kelley is an empathetic soul who thrives on strong coffee and speaks fluent pop culture references. She yearns for the day when her three children understand the phrase “sleep in on Saturday,” loves her firefighter husband and thinks marrying him may be the single wisest decision she ever made.
Her best friend is her identical twin sister, Casey. She misses her days in theatre and looks forward to finding a work/life balance that allows her to step back on the stage. Kelley joined the LEAD team in 2016 after nearly a decade of working in the healthcare field. Add three children and the procurement of a BA in Communications and Professional Writing and a brief stint as sales assistant, she was promoted to LEAD’s Client Success team.
When she isn’t strategizing on how to optimize digital marketing campaigns and cheering on the LEAD team, she’s taxi-ing her two pre-teen boys and three year old daughter around in her soccer mom mini-van. She loves a good book and a glass of wine, sci-fi/fantasy and is excited to pass on the stories of Harry Potter, Narnia, hobbits, and time travel to her always curious kids.
Brooke a.k.a. “JC” would love to live in a world where people don’t lie, common courtesy comes natural and scary movies don’t exist. Brooke has been the Digital Coordinator at LEAD for 3 years. She enjoys being able to utilize her artistic abilities and creativity, and takes pride in being accurate and getting things done right the first time.
When she’s not creating ads or checking work again and again, she enjoys spending time with her nine year old daughter, laughing and going to church. There’s nothing a good laugh can’t fix!
Denise Beall Fritze
A former Synchronized swimmer in college that was there when USA won the GOLD in the ATL Olympics, Denise is a respected marketing and advertising professional in the Macon community with over 25 years in newspaper, magazine and agency sales and marketing experience.
She received her ABJ from The Grady School at the University of Georgia and continues to support the Bulldawg Nation during football and basketball seasons. A self-proclaimed “re-tread” at The Telegraph, Denise comes from the “heyday” of legacy media and advertising and was excited lead the way again in the cutting edge world digital with LEAD. She enjoys crafting smart digital strategy for her clients to achieve success for their businesses in the ever-changing digital landscape.
Empty nesters, she and her husband enjoy hitting the road on weekends for UGA games, heading to the SC coast, out West to visit their son, or planning for her daughter’s impending wedding. Denise adores her 2 Doxies, loves live music concerts,, is passionate about yoga & fitness, gardening, enjoying the outdoors and yes, tap dancing.
Driven by results, dedicated to the process, creative in her approach, and with a #PassionForFashion, Myra is a former college athlete. She learned quickly that hard work and determination definitely pay off, and has brought that winning attitude to the LEAD team.
Myra is a recent graduate of Wesleyan College here in Macon where she received her Bachelor’s in Advertising and Marketing communication. She currently writes a fashion blog and has dreams of designing clothes for all the other fashionistas around the world. In her role working with LEAD clients in the downtown area of Macon -- her key are of focus, she has been able to combine two of her passions: talking about shopping and marketing the hippest brands in the city.
Knowing that her work in promoting downtown Macon businesses is contributing to urban revitalization and seeing her clients grow and succeed helps Myra keep that pep in her step. When not at work, Myra can be found working on the aforementioned blog, online shopping, or her personal favorite activity: eating, where she wishes she could have all the Italian food and hot wings in the world without gaining weight!
Matt is driven, high energy individual that loves anything Greek mythology, UGA football, Dr Pepper and dreams of a world where people can find the fun in all they do. A former manager at a brewpub here in Macon, Matt is no stranger to customer service. He loves making people realize their value and building a team, all while enjoying a delicious brew if possible.
He honed these skills as an Resident Assistant and Hall Director at Georgia College, where he received a B.A. in History and a M.A.T. in Education. While his dream growing up was to teach history and coach sports, he is quickly finding out that he is made for the business development and client strategy world and loves it. When not at work, Matt is often found with his nose in a book, secretly listening to Christmas music year round, playing with his pup, or in the kitchen, where he loves to cook up anything and everything.
Brooke loves being spontaneous and has a passion for animals, Chinese food and attending music festivals. While earning a Bachelor’s Degree in Business Marketing, Brooke worked to create a career in the service industry. She is best described as the type of person who has fun while working hard.
She finds both enjoyment and pride in her current position as an Operations Specialist where she thrives on collaboration with customers and coworkers. The freedom of creativity paired with the pressures of deadlines, are the fuel that propel her to lead the charge executing campaigns with excellence and success. When Brooke is not aiding coworkers or juggling ads, you can find her at concerts with friends, enjoying the outdoors or binge watching Netflix. She also loves spending time with family and her two cats, Kid and Kathy.
Diane is a firm believer that providing great customer service is one of the keys to success and has been practicing this philosophy for the past 30 years. She has worked in different departments in the newspaper industry during her tenure leading up to her work with LEAD, and has thoroughly enjoyed working with customers and helping them become even more successful through smart advertising and marketing.
She has seen a lot of changes in the industry but is excited about the future of digital advertising and readership. “Technology is such a huge part of our daily life, so it makes sense we reach customers with an online presence, with both advertising and the news.” Her husband, children and 15 grandchildren are the focus of her life outside work and she never tires of spending time with them. Diane also enjoys creating art projects varying from painting to jewelry making.
Lekeshia’s middle name should have been “competitive.” Being the only girl out of four children she was raised to win. A self proclaimed ‘extremely loyal’ Atlanta Falcons fan, Lekeshia always rises up to a challenge, will meet goals and will get the job done. With a background in automotive insurance, customer service, telecommunications, and marketing, Lekeshia uses her well rounded skills and background to drive client satisfaction and success with LEAD’s national accounts.
Lekeshia thrives on exceeding goals and understanding what success looks like in spite of her short tenure as part of the team. With hopes of becoming a marketing trainer, Lekeshia is constantly taking advantage of opportunities when they present themselves to further develop her skills within the marketing and advertising business. When Lekeshia is not working hard towards meeting all of her clients needs, she is with her three children, husband, and family, and is very active at her church, Bibb Mount Zion Baptist, where she is the secretary of the women’s ministry, 3rd-5th grade youth teacher, and facilitator of the Christian Education Leadership Book Club.
Becky is a true Georgia Peach who is in the elite 10% of the population that is left-handed. Her venture into the media world began 12 years ago and she has loved being able to put her organizational skills to use every day at work. Becky earned her Bachelor’s in Marketing from Georgia College and State University in 1998. She is married to the love of her life, Rob, and together they have 4 children, and 4 cats. In her spare time you will not find Becky reading long books or cooking extravagant meals.